At Professional Financial Advisors, we’ve always believed that great financial planning starts with trust, relationships, and doing what is right for the client—not chasing recognition.
That’s why we are honored to share that Professional Financial Advisors has been named to USA TODAY’s 2026 Best Financial Advisory Firms list, compiled in partnership with Statista. This is the second year in a row we’ve received this award, also a recipient in 2025.
This national recognition highlights Registered Investment Advisory (RIA) firms across the country based on both short- and long-term assets under management growth, as well as recommendations from financial advisors, industry experts, and clients.
While awards are never the reason we do this work, being recognized on a national level reinforces what matters most to us: helping families, retirees, and business owners make informed financial decisions for the future.
Rooted in Nebraska, Focused on People
PFA was built on the belief that financial advice should be personal, transparent, and centered around long-term relationships. As a fiduciary in our advisory relationships, we are committed to acting in our clients’ best interests.
That means helping clients navigate retirement income planning, investment management, Social Security decisions, tax-efficient retirement strategies, Medicare planning, business retirement plans, and the financial decisions that come with major life transitions.
We know that behind every portfolio is a family, a business, a retirement goal, or a life change that deserves thoughtful planning, not one-size-fits-all advice.
What This Recognition Means
Being included on USA TODAY’s Best Financial Advisory Firms list—two years in a row— is meaningful because it reflects both measurable growth and the trust clients place in their advisors.
We are especially proud that this recognition comes while staying true to who we are—a locally rooted firm serving individuals and families across Nebraska and beyond.
From our headquarters in North Platte to our offices in Kearney, Hastings, and Overland Park, our mission remains the same: helping clients plan wisely and make informed decisions for retirement while protecting what matters most.
Thank You
We are grateful for the trust our clients place in us and honored that this recognition reflects the relationships we’ve built over time. It is a reflection of the conversations we’ve shared and the responsibility we are honored to carry.
We remain committed to serving with integrity, clarity, and a long-term perspective. Financial planning is never just about money. It is about people, purpose, and peace of mind.
Locally Rooted. Nationally recognized by USA TODAY.
And always focused on what matters most: you.
Third-party rankings and recognition from rating services, organizations, and publications do not guarantee future investment success. Working with a highly-rated advisor also does not ensure that a client or prospective client will experience a higher level of performance. This ranking should not be viewed as an endorsement of the advisor by any client who participated in the survey or by USA TODAY. Please contact Professional Financial Advisors, LLC for more information regarding how this rating was formulated. Professional Financial Advisors, LLC earned a spot on USA TODAY’s List of Top Advisers in April of 2026 based on a list compiled by market research firm, Statista. The list culled the list of investment advisers registered with the U.S. Securities and Exchange Commission down to the top 1000 firms based on the growth of their assets under management over the short and long term, and recommendations from clients and peers. Professional Financial Advisors, LLC did not participate in or pay to be included in the selection process. However, the firm has compensated Gannett Media Corp., owner of USA TODAY and Statista, Inc. to receive publication rights to the award and certificate to use in various marketing channels. Professional Financial Advisors, LLC is registered as an investment advisor with the U.S. Securities and Exchange Commission and only conducts business in states where it is properly registered or is excluded from registration requirements. Registration is not an endorsement of the firm by securities regulators and does not mean the advisor has achieved a specific level of skill or ability.
